Result Tracking

One of the main responsibilities of the NWM Marketing Coordinator is to implement and supervise
a "response tracking system” which measures the success of each campaign. This will allow us to
tailor our marketing efforts and improve response rates.

The results from each campaign are closely tracked to generate performance reports for you.
Tracking sheets, database lists, monthly birthday lists, monthly first visit lists, charts, graphs, and
data grids. Every initiative is accompanied by all the tools you need to accurately monitor your
success. Thus, allowing you to verify and analyze the financial returns directly generated by our program.

The NWM Database Marketing Program is committed to measuring and improving the financial return of each campaign.